Moultrie Mobile
Trail cameras were never just cameras. They were intelligence and we wanted hunters to feel that. We leaned into the old feeling of espionage/reconnaissance, repositioning the EDGE 2 cellular trail cameras as part of a connected intel system built around Moultrie's mobile app. You’re not just capturing images, you’re gathering intelligence for a successful season.
AGENCY: Swanson Russell
CREATIVE DIRECTION: Michael Rudolf
ART DIRECTION: Ryan Holt
DESIGN: Scot Eaton