Humminbird
Humminbird is the name serious anglers trust. No introduction needed. Over time, I helped maintain its successful legacy through new campaigns, always staying within brand guidelines. Catalogs, print ads, social, email, and trade show booths kept it consistent and sharp across the board.
AGENCY: Swanson Russell
CREATIVE DIRECTION: Jon Lundeen / Greg Wiley
ART DIRECTION: Greg Bousquet / Jack Chat
DESIGN: Scot Eaton